AppleInsider is reporting that 2010 looks like a rebound year for desktop machines. Not as sexy a market right now as note/netbooks but the interesting thing is that Apple is poised to sell one in four of those desktops. Why? Basically its because Apple is providing a better machine for less money now. Those are my words, the article says: “In his report Wednesday, Cihra offered comments of praise to this end, backslapping the Mac maker for remaining in control of its own product and pricing schedules. This has allowed the company to maintain much higher overall ASPs (average selling prices) than its peers while still delivering more affordable prices to its customers.”
Basically what hes saying is that although Apple still sells its computers for more than most competitors, the prices of PCs have dropped continually. I think theres a lot more to that of course, but the takeaway is that the trend is a growing Macintosh presence. Cool.
